– Connecting global innovative products with proven Korean agencies… from funding preparation to a successful launch
– Providing customized services throughout the entire funding process, including KC certification, customs clearance, content, advertising, customer service, and shipping
– XGMI raised a cumulative 2.5 billion, Yugreen 2.3 billion… Success stories of global brand funding created with Korean agencies
Wadiz(CEO Shin Hye-sung, www.wadiz.kr) is strengthening its support system for global brands facing challenges in bringing innovative products to Korean consumers. The company is launching the “Global Official Agency Program,” which allows overseas manufacturers to access all the services needed for Korean crowdfunding in one place, and is expanding its partnerships with Korean agencies.
For overseas brands to launch their products in Korea, they must not only understand the market and consumers but also make various preparations, including certification, customs clearance, content creation, advertising, customer service (CS), and shipping. The Global Official Agency Program is a system that connects brands with certified agencies suited to their product type and stage of preparation, helping them move quickly and smoothly from the preparation and operation of their Korean crowdfunding campaigns to subsequent distribution expansion.
WadizWhile continuing its collaboration with existing official agencies, the program will expand the participation of Korean partners with diverse capabilities. Official agencies will be selected based on a comprehensive review of their project execution experience, sector-specific expertise, and track record of collaboration with makers. For more details about the program and to apply, visit the Maker Center at Wadiz.
Partners selected as official agencies can provide the services needed by overseas makers based on their experience and expertise, and can expand their reach to new global brands through Wadiz. Overseas makers, in turn, can reduce the burden of having to approach multiple companies individually and work with agencies experienced in the Korean market to systematically prepare for funding.
Thanks to localization and operational support from official agencies, global brands are continuing to achieve success in their fundraising efforts in Korea. XGIMI, a global smart projector brand, raised a cumulative total of 2.5 billion won through two funding rounds for its “Nova” and “Elfin Flip 4K” models. UGREEN, a global electronics brand, also raised 2.3 billion won through its network storage device, “NASync.”
Wadiz An official stated, “There are many global brands that, despite having excellent products, are unable to enter new markets due to the complexities of the localization process,” adding, “Wadizserves as a bridge connecting proven Korean agencies with global manufacturers, and we will support innovative products in confirming the potential of the Korean market and achieving sustained growth.”
