– Supporters submitted approximately 118,000 entries for funding, notifications, and other activities… Pre-launch notification sign-ups increased by about 60%
– Projects launching in September more than doubled compared to last year… New products unveiled ahead of the peak season to gauge market response
– From instant-heat and ultra-slim models to bathroom-specific units… Heating appliances tailored to specific usage environments have consecutively raised over 100 million won in funding
Wadiz(CEO Shin Hye-seong, www.wadiz.io) announced that the number of backers for its heating appliance crowdfunding projects launched in September and October of this year increased by approximately 50% compared to the same period last year. As interest in new products grows ahead of the winter season, products designed to reduce everyday inconveniences—such as warm-up times and space constraints—have successively raised over 100 million won in funding.
WadizAccording to the report, supporter participation—including funding and notification sign-ups for heating appliance projects during that period—totaled approximately 118,000. In particular, pre-launch notification sign-ups increased by about 60% compared to the same period last year, indicating growing interest in new products even before funding began.
There was also a noticeable trend of launching new products ahead of the peak season. The number of heating appliance projects that began fundraising in September more than doubled compared to the same month last year. Makers unveiled their products on Wadizahead of the full-scale winter demand to gauge initial customer response. Milyang Bon China’s “Hybrid Convection Heater” is a multifunctional product that combines heating, humidifying, and ventilation features in one unit; it was unveiled in late September and raised approximately 110 million won. It was designed to meet the demand for a solution that addresses both heating needs and winter dryness at the same time.
A product that improves energy efficiency and space utilization also succeeded in raising over 100 million won in funding. Eomgong’s “Circular Highlight Heater” raised approximately 140 million won by emphasizing its ability to reduce electricity bills with a low power consumption of 200W. Wellpin’s “10-cm Ultra-Slim AI Air Heater” raised approximately 180 million won thanks to its slim design, which makes it easy to place even in tight spaces.
Products designed with specific usage environments in mind also garnered a positive response. The “Hanil Electric 2026 The Slim Bathroom Heater,” introduced by Hyundoo Trading, is 9.5 cm thick and features rapid heating and a mood light function, raising approximately 260 million won. It was designed to reflect the unique needs of bathrooms—where heat must be generated quickly—and enhances user convenience by doubling as a light source.
Heo Ji-eun, COO (Chief Operating Officer) of Wadiz, said, “Products that solve small inconveniences in daily life are gaining traction with customers ahead of the peak season, leading to funding in the hundreds of millions,” adding, “We will stand by makers as they take on new challenges—from market validation to customer acquisition—so that their innovations can win over customers and lead to even greater growth.”
