– Operates “Boteum Sanghoe” in partnership with the Seoul Credit Guarantee Foundation… Achieved cumulative funding of 850 million won
– Connecting everything from product launch to customer acquisition and fundraising… Alleviating the burden of online launches for small business owners
– Approximately 80% of participating projects reached their funding goals… A set of nail clippers featuring traditional patterns raised 25 times its target amount
Wadiz(CEO Shin Hye-seong, www.wadiz.io) announced on the 16th that 107 small business owners in Seoul raised a cumulative total of 850 million won through the “Boteum Sanghoe” campaign, held in collaboration with the Seoul Credit Guarantee Foundation. Approximately 15,000 supporters discovered the small business owners’ products, participated in the funding, and helped them break into new markets.
Botam Sanghoe was established to help small business owners in Seoul—who have great products and ideas but struggle with promotion and securing sales channels—expand into the online market. By connecting them with funding and promotional support through Wadiz, it has reduced the burden on individual businesses of having to attract customers and prepare for online sales on their own. The promotional event ran from August 3 to September 18, and funding for participating projects continued through October 7.
WadizTo help participating companies promote their products to a wider audience, the platform provided exposure on special campaign pages and social media promotion, and issued exclusive discount coupons every week. Since the campaign exposure and coupons were provided at no additional cost, small business owners with limited marketing budgets were able to alleviate their promotional concerns. Approximately 80% of the participating projects reached their funding goals.
This support program focused on turning opportunities to promote products into opportunities to validate demand and secure funding. Small business owners introduced their products’ features and development stories at Wadizand used a “pre-order, then-produce” model to gather orders and funds before beginning production. This approach reduced the burden of initial inventory while allowing them to incorporate supporter feedback into their production and sales plans.
A prime example is “Mugunghwa of the Republic of Korea.” Selected for the Korea Heritage Promotion Agency’s “2026 K-Heritage” and “2026 Official Design of Seoul, Republic of Korea” programs, this brand unveiled a nail clipper set featuring patterns from the gongnyongpo and hwalot. By incorporating traditional beauty into everyday items, it achieved a funding rate of 2,523% of its target.
WadizChoi Dong-cheol, CEO of Impact, said, “When small business owners want to launch a new product, they must consider production funding, customer acquisition, and marketing all at once.” He added, “Wadizis a platform where they can share the story behind their product, connect with supporters who believe in its potential, and raise the funds and generate the demand needed for launch. We will collaborate with local organizations to help more small business owners turn their ideas into reality and pave the way for their next phase of growth.”
